Mirri Damer Sculptural Jewellery

Mirri Damer is a designer-maker whose sculptural jewellery is celebrated and coveted for its timeless style and low-key luxury look.

Consultancy / Research & Art Direction / Website Design & Development / Email Marketing / Keywords & SEO / Copywriting / Website Updates & Support

The exquisite designs of award-winning jeweller Mirri Damer have a loyal following of dedicated collectors, chiefly grown through high-profile exhibitions across the UK, including Goldsmith’s Fair, London. Art Eye’s challenge was to build a new online store, where there was nothing but a simple website and a workshop phone number before.

Standard approaches to online promotion just don’t cut it in the world of fine art jewellery, which is of course such a personal collecting experience. Working closely with Mirri, we wanted to capture the tiny details that make purchasing or commissioning her work so special. Our core mission was to digitally honour the essence of her creations with clear, evocative imagery and to interweave throughout her website the raw beauty of the diverse Cornish landscapes which so inspire her.

We have worked with Mirri to gently build a beautiful digital presence where her regular collectors can feel inspired by the latest designs and new audiences can discover her talent. Infused throughout with Mirri’s personal touch and above-and-beyond levels of service, sales have gone from strength to strength.